The Polish executive has been working since October as sales director and member of the board of Lidl Romania, his LinkedIn profile shows.
Lidl officials had not answered ZF’s request for comment by press time.
Prior to his job in Romania, Maksymilian Braniecki worked as operations director for Lidl Poland, according to the same source. Lidl owns more than 500 stores in Poland.
His appointment comes after Lidl Romania was run by four managers last year, none of whom appointed chief executive.
Lidl entered the Romanian market officially less than half a year ago and has become the largest modern retail chain in this country thanks to its 130 stores, most of which had operated under the Plus brand and were bought from Tengelmann in 2010.
(English version by Loredana Fratila-Cristescu)