The executive Lidl chose is Claudia Ancuta, 37, who replaced Florin Draghia, Lidl’s marketing manager for five years until August 2015, according to his LinkedIn profile.
Claudia Ancuta has been working for Lidl as media manager since June 2015 and became marketing manager this month.
Prior to joining Lidl she had worked for multinationals in the pharmaceutical and fast moving consumer goods industry. She spent seven and a half years working for Reckitt Benckiser, a producer of health, hygiene and home products, where she had various positions, the last of which was marketing manager for home products for South-Eastern Europe (Greece, Romania, Bulgaria, Serbia and other countries in the Balkans), before moving to Lidl.
(English version by Loredana Fratila-Cristescu)