The operations of PepsiCo Greater Balkans and South East Europe Franchise Business Unit are integrated into a single organization that groups the operations of the beverage and snack divisions of PepsiCo Romania, with the snack divisions in East Balkans (Bulgaria and Moldova), West Balkans (Serbia, Bosnia, Croatia, Albania, Slovenia, Montenegro, Kosovo and Macedonia), Greece, Cyprus, Israel and the South East Europe Franchise units. Supervision of the financial and business operations of PepsiCo Greater Balkans is done from Bucharest.
“The integration of our regional operations into a single organizational structure will continue to support the development capacity of our business (…) Our brands are well-positioned for future growth (…),” said Levent Yuksel, VP GM Greater Balkans and SEE Franchise PepsiCo.
Yuksel, 48, came to run PepsiCo in Romania in 2011, supervising the operations in Romania, Moldova and Bulgaria at first and now overseeing 11 countries in the Balkans. He has been working for PepsiCo since 1995.
Quadrant-Amroq Beverages (the company that operates the beverage division of PepsiCo in Romania) is the second leading company in the local soft drinks sector, having posted 633 million lei (EUR142 million) revenue, and RON66 million loss in 2012, a year when it had more than 900 employees, according to the latest available data.
PepsiCo has two soft drinks plants in Dragomiresti (Ilfov, near Bucharest) and in Covasna (central Romania), as well as a snacks plant in Popesti-Leordeni, near Bucharest.
(English version by Loredana Fratila-Cristescu)