The French-held retailer will open five stores in 2025 alone, in cities such as Bucharest, Iasi, Bistrita and Braila, bringing its nationwide network to 30 stores. The expansion is backed by investments in digitalization, logistics and the development of online commerce, as Romania is becoming a strategic market for the French ADEO Group, owner of Leroy Merlin.
The most advanced projects are in Bucharest, where the company will open two new stores in the Supernova Lujerului and Pantelimon projects, and Iasi, where Leroy Merlin will open a second store in Mall Moldova. The total area leased in the new retail project in Iasi is about 11,000 square meters, 1,500 square meters of which dedicated to the drive in service.
According to the company, each new store will have between 8,500 and 14,500 square meters and will generate about 100 jobs. The expansion plans will continue in 2026-2027, when the retailer expects to open six more stores, depending on market dynamics and available real estate opportunities.
Online commerce has become a strategic priority in the last few years, with a stated goal of having it account for more than 10% of total sales.
(English version by Loredana Fratila-Cristescu)