With a EUR27.9 milion budget for 2025 alone, the French-held retailer plans to consolidate its position on a market that it estimates should grow from EUR5 billion to EUR6 billion this year to about EUR8 billion in the next three years.
“2025 is the year we step up investment and prepare the future,” said Mathieu Bauduin, chief executive officer of Leroy Merlin Romania.
The investments will go towards expansion of the network, digitalization, logistics upgrade and sustainability projects, according to the official.
Out of the total investment budget, EUR10.2 million will go towards three new stores – one in Mall Moldova in Iasi and two in Bucharest – Pantelimon and Lujerului, with an average investment per store of EUR5.8 million, he added.
Brick and mortar expansion remains an important pillar to Leroy Merlin’s strategy, with concrete plans for 2026. Its head of expansion, Cristian Musceleanu, has already confirmed three new stores in Bistrita, Galati and Braila, with an area of 8,000 to 12,000 square meters.
(English version by Loredana Fratila-Cristescu)