“The investment value stands at over EUR140,000. Through this new investment, we will achieve better brand market exposure,” says Ion Codreanu, one of the two importers of Leonidas in Romania.
The company will also expand the product range.
“We currently operate 15 chocolate shops, with three under own management in Bucharest. The rest are operated under a franchise system, both in Bucharest and in Iasi, Cluj-Napoca, Bacau, Braila and Pitesti. At the level of the network we develop in Romania, 2021 brought 15% growth”.
Thus, 2021 turnover neared the EUR2 million mark.
“In 2022, we are set to finalize a very important project, the online shop under an optimized formula, with investments topping EUR40,000,” specifies Ion Codreanu.
He plans to expand Leonidas network in Timisoara, Oradea, Brasov, Sibiu, Constanta and Craiova.
(English version by Catalina Apostoiu)