After many years of successive growth, computer deliveries dropped in 2009 to half of what they were in the previous year.
“The sharpest declines occurred in Romania and Ukraine,” Netin says, adding the market is now on the rise.
“We expect to see the market revert to 2008 levels by 2013,” Netin said. “The fastest-growing segment is the consumer segment. Consumer purchases will account for 56% of the PC market over the next four years.”
Whereas in 2006, sales of desktops accounted for 76% of the total PC market in Romania, this year it looks like portable computers will take over. “Even though in 2010 desktops saw higher growth than laptops, laptops account for 70% of the local PC market,” Lenovo official said.
According to the company data, over 50% of Lenovo Romania’s clients are international companies with local subsidiaries, such as Microsoft, Coca-Cola, British American Tobacco and Citibank.
“Most of the clients last year were international clients, which accounted for over 50% of the total. A continuation of the investments of global clients is a very good sign for the Romanian market,” he said.