“The PC market increased by more than 10% in the first quarter. Sales stood at 182,000 units, according to IDC.”
Romania’s PC market saw growth of 28% to 781,000 units last year, 70% of which notebooks. Lenovo sold 25% of the computers Romanians purchased in 2014 and retained its leading position with a 25.4% market share in the first quarter of 2015.
Lenovo’s country manager expects to the local PC market to grow to 840,000 units this year. The trend is very much up to promotional campaign by Microsoft. The discounts offered for computers running Windows helped the market grow last year.
However, the segment of convertible PCs, which combine a notebook and tablet, is still a niche, accounting for only 10% of the total computer sales.
“The Romanian convertible market stands at about 10%, as registered in 2014 and the first quarter of 2015,” Netin said, adding the segment was on the rise.
Lenovo accounts for 40% of the convertible market, and has the widest range of such products on the market.
Manufacturers’ efforts to explain potential customers the features of the convertible equipment receive support from the local team of Intel, world’s largest microprocessor manufacturer.
Lenovo also operates on the local tablet market, where it seeks to attain 10% market share in the current fiscal year (April 2015 – March 2016). It entered the local smartphone market last year and sold 60,000 units in six months. It is aiming for a 15% market share in 2015.
(English version by Loredana Fratila-Cristescu)