The growth was largely because of the educational and small and medium-sized enterprise sectors, as well as of the consumer segment.
“The market overshot the one million unit mark in 2024, the second year after 2021 when this level was reached in Romania. The highest growth came from education, 190% year-on-year. This was because of the decentralized project system, so each school or city hall held its own tenders,” Doru Ristea, country general manager of Lenovo Romania, told ZF.
“This strategy turned out to be successful because this is how the NRRP money for education was accessed. There was also growth on the SME segment, more than 37%, and the consumer segment increased by nearly 5%.”
Sales to consumers were not expected to increase in a year like 2024, with economic and geopolitical uncertainty, he added.
Lenovo remained the leader of the local market in 2024, preserving its position of the last few years, with a 30.66% share of the PC market in Romania. Its best-selling laptops were Thinkbook 16, Lenovo Yoga Slim and Lenovo Legion 5 PRO. Rivals Asus and HP had about 19% market share each, while Dell Technologies accounted for some 9% of the total sales of PCs in Romania in 2024.
IDC forecasts a 11% decline of Romania’s PC market in 2025 compared with 2024, as a result of a decline in the number of educational projects and of the SME segment (22%). It expects growth in the public sector (excluding education) and enterprise areas of about 9% to 10%, probably because many companies kept using their devices for longer than usual due to uncertainty in the market, Doru Ristea said.
The public sector (excluding education) and the enterprise segment saw 18% and 13% decline in 2024, IDC data show.
(English version by Loredana Fratila-Cristescu)