Lego reached a of 6.5% on the local toys and games market, according to market research company Euromonitor.
In 2016, the company had a turnover of RON105 million in Romania, 40% higher than in 2015, and its profit grew 86%, to RON1.1 million.
Retail&Consumer
Lego Reaches Nine Stores in Romania, 2016 Profit Grows 86%
Lego Romania, the local division of the Danish toy maker, which entered the Romanian market in 2011, reached nine stores on the local market after opening a unit in the Sun Plaza shopping mall in Bucharest last year.