Lego opened its Romanian subsidiary late 2011, during which time it had a turnover of RON1.07 million and a net profit of RON55,000.
Lego Romania has nine employees.
According to market research company Nielsen, in April 2012-March 2013 Lego was the top selling toy maker on the Romanian market, followed by Simba Toys and Hasbro.
Sales of building-block toys are estimated to increase at an annual rate of 5% and prices are expected to drop considerably, by as much as 50%, according to market research company Euromonitor.