Profit increased, as well, doubling from one year to another to almost RON8 million in 2022.
Lego has nine stores in major shopping centers in Romania, developed by toy retailer Brick Depot, which a number of local entrepreneurs established in 2013. Its products are also available via a number of toy wholesalers, which take them to specialist stores or supermarkets.
Lego started developing its own stores in Romania in 2009. Last year was Lego’s best in Romania, even better than the pandemic years, 2020-2021, when toy sales surged.
(English version by Loredana Fratila-Cristescu)