In 2011-2016 its sales increased four-fold, as the retailer bet on expansion and a low-price policy that turned out to be a good decision especially during the crisis years and after that.
LC Waikiki has grown to 25 stores in Romania and this is the first country other than Turkey where it opened stores, in October 2009. It opened its first store in AFI Palace Cotroceni mall in Bucharest.
LC Waikiki ranks seventh among fashion retailers in Romania, after Inditex (Zara owner), H&M, C&A, Pepco, New Yorker and Peek & Cloppenburg, ZF has calculated. Local apparel market is valued at RON10.8 billion, with dozens of local and foreign brands competing on it. The number of brands is comparable to those on the developed markets, as the Romanian market is highly competitive. (EUR1=RON4.5881)
(English version by Loredana Fratila-Cristescu)