Also, Lasselsberger, owner of Cesarom brand, eyes 10% higher sales in 2015.
“In 2014, Lasselsberger’s revenue totaled around EUR30 million, while sales set at 7 million square meters by volume. In the first half of 2015, we posted a 9% growth, which makes us more optimistic for the second half of the year. In 2015, we forecast a 10% sale increase compared with 2014,“ Sergiu Apolzan, sales and marketing manager with Lasselsberger Ceramics Romania told ZF.
The local ceramic tiles market posted revenue of EUR140 million in 2014 and sales of 29 million square meters by volume, according to data of research company InterBiz Research & Consulting, on the backdrop of the revival of the real estate sector and of upgrade projects.
Lasselsberger’s factory on the local market is located in Cluj, and operates through Sanex.
The company announced mid-May it will invest EUR1.4 million, co-financed by EUR700,000 funds from Norway’s government, in rendering more efficient the drying process through its production unit. The project will develop on a 12-month period.
On the other hand, the company aims to invest in developing the production of ceramic tiles resulted through digital decoration, which is largely used internationally.
(English version by Manuela Panescu)