“June 28, 2024 is a memorable day in the over 12-year history of LaDoiPasi franchise. The simultaneous opening of 60 stores reflects the market’s high interest in this business modal and our capacity of meeting a high demand volume,” stated Irinel Popescu, Sales & Operations Director at METRO Romania.
METRO estimates the network will overshoot the 2,500-unit threshold at yearend.
Metro Romania’s investment plan envisages the opening of over 300 LaDoiPasi stores and the expansion of cash & carry units of Craiova, Iasi and Constanta.
Adrian Ariciu, METRO Cash & Carry CEO, estimates a 2024 investment budget of around EUR30-40 million.
(English version by Catalina Apostoiu)