La Placinte is now expanding into the pizza segment with its own brand Andy’s Pizza, having opened the first pizza place near Piata Unirii, in the center of Bucharest. People in this city spend more than RON180,000 on pizza every day, which means the market stands at more than RON65 million a year, according to ZF estimates.
Andy’s Pizza has been operating in the Republic of Moldova since 1999 and in Romania is the company that manages both the pizza business and the traditional food business.
The company’s average number of employees increased from ten to almost 90, according to the Finance Ministry, while losses amounted to RON2 million last year. It has opened six restaurants in the most important areas of Bucharest, as well as one in Sibiu, Brasov and Iasi so far.
(English version by Loredana Fratila-Cristescu)