“We expect a very good year again, driven by investment,” says Vanya Parayotova, country general manager of L’Oreal Romania.
L’Oreal will continue to expand with its own retail operations and online and expects double-digit growth again, the executive added.
One of the main bets of the group is its own retail operations. L’Oreal has nine Kiehl’s stores, eight NYX Professional Make-up and one of Atelier Cologne and Armani Beauty each.
It will continue to develop the existing brands, Kiehl’s and NYX Professional Make-up, and will also open a new store under a premium brand, its officials said.
L’Oreal’s brands are also available via partners and 12 of its 24 major brands in Romania posted growth of more than 10% in sales last year, the group said.
(English version by Loredana Fratila-Cristescu)