“It is the first Armani Beauty boutique in Central and Eastern Europe (…). The luxury market has been highly dynamic in Romania over the past years”, said Cosmin Ban, general manager of L‘Oréal’s luxury products division.
L‘Oréal has import, wholesale and retail operations in Romania. L‘Oréal activity is organized on four operational divisions, based on distribution channels: the mass-market division distributed across partner stores such as supermarket and pharmacy chains (with the L‘Oréal Paris, Garnier and Maybelline brands), the division of dermacosmetics sold in pharmacies (Vichy and La Roche-Posay), the division of professional products for beauty salons (L‘Oréal Professionnel, Matrix and Kerastase) and the luxury division, sold in profile stores (Lancome, Yves Saint Laurent, Biotherm, Giorgio Armani, Diesel and Cacharel).
The luxury division has import and distribution operations of brands towards partners, online and offline, such as Sephora and Douglas. It also has its own retail operations: eight stores under the Kiehl‘s brand, and one of Atelier Cologne and Armani Beauty each. On the mass-market segment, L’Oreal holds the NYX Professional Make-up brand, with eight own stores.