Teleaba is tasked with continuing the makeover of L’Oréal Romania’s CDMO department towards digital innovations in marketing and e-commerce. This process was started by her predecessor, Raluca Duta, who was appointed to the position of Head of L’Oréal University for E-Commerce.
Smaranda Teleaba, with an over ten-year experience with the company, joined L’Oréal Romania in 2012, and her professional career has targeted the fields of brand management, product management and marketing management. She later consolidated her professional skills in roles such as Business Unit Manager NYX Professional Makeup and Marketing & Trade Marketing Manager Make-up.
The company also announced the appointment of Raluca Duta to the position of Head of L’Oréal University for E-Commerce, a role from which she will contribute to the development, innovation and education in e-commerce on a global level within L’Oréal Groupe.
Raluca Duta joined L’Oréal in 2017 as Digital Manager of the fast moving consumer goods division, being tasked with speeding up the media and digitalization projects of the division. Together with the makeup section team, she launched digital innovation-based content and advocacy projects such as «Machiaj în Oraș» (City Makeup). In 2018, Raluca Duta took over as Corporate Digital Manager. Starting 2020, in her position of Chief Marketing Officer, Raluca Duta continued the efforts to solidify the e-commerce segment, by implementing major innovations in the CDMO department of L’Oréal Romania – accelerating media retailer campaigns, creating a well-defined structure of collaborations with influencers in terms of advocacy, and integrating the consumer intelligence aspect as a key pillar of the L’Oréal business model.
L’Oréal Romania is of the leaders of the local cosmetics market, being present across all distribution channels: mass market, stores, pharmacies and drugstores, salons, travel retail and branded retail.