The company is a relatively new name on the local market, arriving in 2019. It reached RON57 million turnover last year, 56% higher than in 2021 and more than double the 2020 level.
As it has just four offline stores in Romania, plus two online entities, sales per unit can be put at around RON10 million (EUR2 million), a high level considering the results of other names in the fashion and cosmetics industries.
Alshaya group, founded in Kuwait in 1890, is present in Europe, the Middle East and Africa, having an wide portfolio of brands it develops under a franchise system.
(English version by Catalina Apostoiu)