On October 1, 012, Kraft Foods split into two publicly-listed top companies: a global snacks company and a grocery business in North America, the latter of which has retained the name Kraft Foods Group, the company said in a statement.
The new name plays on “monde” derived from the Latin word for “world, and “delez”, an invented word meant to suggest “delicious”.
According to the company, Mondelez Romania is market leader in chocolate, coffee, and biscuits, a position it wants to consolidate through investments in its brands and expanding its product range.
Mondelez Romania has been present on the Romanian market since 1994 and carries brands such as Jacobs, Nova Brasilia, Milka,Toblerone, Poiana, belVita, and Oreo.
On group level, Mondelez Romania, along 16 other states, is part of the European organization of Mondelēz International (MEU), the biggest producer of chocolate, biscuits, candy, and powdered beverages and the second-biggest producer of gum and coffee.
U.S.-based Mondelēz International is present in 165 countries and had revenues of $35 billion last year.