Kraft said in a statement that the new name, Mondelēz, was inspired by Latin and is meant to evoke the idea of a “delicious world,” as “Monde” derives from the Latin word for “world,” and “delēz” is a “fanciful expression of ‘delicious.'”

The change of name follows the split from North American Grocery, on October 1. In August 2011, Kraft announced plans to split into a North American grocery business and a faster-growing global snacks company. The name Mondelēz International Inc. was approved for the new snacks company.

Mondelēz International reports annual profit of nearly $36 billion and operates in more than 80 countries, employing around 100,000 people.

Kraft Foods entered the Romanian market in 1994 and employs 280 people.