Schöb said this finding can indicate a potential for organic growth the Romanian market still has compared with more developed markets in Europe. He added that 40% of the companies surveyed also considered that the market demand is the key factor justifying the increase in revenue in 2018, to the detriment of other factors such as the launch of new products or services (13%) or intelligent marketing (13%).
KPMG conducted a family business barometer, in 26 countries in Europe, and its conclusion is that these businesses are putting behind the debt crisis of 2008 and 2009 and 71% of them are confident about 2018 perspectives.
In terms of profits, only 7% of European business leaders interviewed plan to draw the profit out of the company and the rest plan to reinvest the profit, which entails strategic initiatives, such as building or improving infrastructure, production or marketing (47%) or boosting workforce (28%).
The survey shows that approximately a quarter of respondents (24.97%) remain neutral about their perspectives and only 2% believe 2018 will have a negative or very negative impact. Furthermore, 30% of respondents (53% of respondents in the UK) said the political instability is one of their main concerns.
Worldwide, 57% of respondents reported an increase in turnover in the previous year, 27% maintained their turnover and only 13% saw a decline in turnover. Also, 32% of respondents deem the workforce availability and the increase in workforce costs as factors putting pressure on family businesses.
Also, 84% of respondents say training a successor was important or very important for their business.