The changes prompted by the pandemic have resulted in one-quarter (24%) of CEOs saying that their business model has been changed forever by the global pandemic.
“CEOs are shifting their plans to transform their operating model once again and be prepared for the revival of the economy. As they chart a path to recovery, they need to focus on keeping the benefits of the lessons learned during the pandemic and mitigating the new risks. Embarked on a digital journey, business leaders are accelerating their efforts to create a high quality digital customer experience and many plan to continue to invest in technologies that will boost customer experience excellence as a central piece of their success strategies. Furthermore, as the worldwide vaccination campaign seems to open up the world, it also delivers an opportunity for businesses to demonstrate their commitment to reduce their environmental impact, make long-lasting changes to their operations, and help address societal inequalities, which have been deepened by COVID-19,” said Ramona Jurubita, Country Managing Partner, KPMG in Romania.
The study conducted by KPMG in February and March of this year asked 500 global CEOs about their response to the pandemic and the outlook over a 3-year horizon. A majority (55%) of CEOs are concerned about employees’ access to a COVID-19 vaccine, which is influencing their outlook of when employees will return to the workplace. A significant majority (90%) of CEOs are considering asking employees to report when they have been vaccinated, which may help organizations consider measures to protect their workforce. However, one-third (34%) of global executives are worried about misinformation on COVID-19 vaccine safety and the potential this may have on employees choosing not to have it administered.
“Before any major decisions are made, CEOs want to be confident that their workforce is protected against this virus. The COVID-19 vaccine rollout is providing leaders with a dose of optimism as they prepare for a new reality. CEOs are scenario planning for difference across certain key markets that could impact their operations, supply chains and people, leading to uneven economic recovery,” said Bill Thomas, Global Chairman and CEO, KPMG International.
Three-quarters (76%) of CEOs see government encouragement for businesses to return to ‘normal’ as the prompt for businesses to ask staff to return to the workplace. In addition, 61% of global executives said that they will also need to see a successful COVID-19 vaccine rollout (over 50% of the population vaccinated) in key markets before taking any action toward a return to offices.
When employees can safely return to workplaces, one-fifth of companies (21%) are looking to institute additional precautionary measures by asking clients and other in-person visitors to inform them of their vaccination status.
The KPMG research found that only 17% of global executives are looking to downsize their office space as a result of the pandemic. In contrast, 69% of CEOs surveyed in August 2020 said they planned to reduce their office space over 3 years, which demonstrates that either office downsizing has taken place or, as the pandemic has drawn on, strategies have changed.
CEOs are considering what the new reality will look like, but post-COVID, only three in 10 (30%) of global executives are considering a hybrid model of working for their staff, where most employees work remotely 2–3 days a week. As a result, only one-fifth (21%) of businesses are looking to hire talent that works predominantly remotely, which is a significant shift from 73% in 2020).
During lockdown, remote working has become the norm, which poses new data security risks to organizations. As a result, global business leaders identified cybersecurity as the top concern impacting their growth and operations over a 3-year period. Cybersecurity was named ahead of regulatory, tax and supply chain concerns.
The 2021 CEO Outlook Pulse survey asks CEOs from the world’s most influential companies to provide their 3-year outlook on the economic and business landscape, as well as the ongoing COVID-19 pandemic. The survey looks at how their views have evolved since July/August 2020. Five hundred CEOs from 11 key markets (Australia, Canada, China, France, Germany, India, Italy, Japan, Spain, the UK and the US) were surveyed from 29 January–4 March 2021. All respondents have annual revenues greater than $500 million and 35% of the companies surveyed have more than $10 billion in annual revenue.