A relatively new name in Romania, Mumuso is expanding on its own and via franchising, according to the same website.
Launched in 2014, the Korean brand has more than 3,500 stores in 30 countries. The Mumuso stores are similar to those operated by Japanese-Chinese retailer Miniso, in that they carry about the same type of products and charge low prices. The two brands operate on the discount segment, which has been gaining favor with Romanian consumers in the last few years.
The interesting thing is that this is the second Asian fashion brand to enter Romania in a relatively short time. Mumuso opened its first store in the country about three years ago and announced bold expansion plans. So far it has opened four stores, its website says, all of them in Bucharest.
(English version by Loredana Fratila-Cristescu)