Located within retail galleries Prima Shops in Oradea, the KiK store covers nearly 550 square meters and engulfed EUR150,000.
Kik is a brand included in the portfolio of German giant Tengelmann, a group which was previously present in Romania with two brands, namely, Plus Discount (a store chain acquired by Lidl in 2011) and OBI (do-it-yourself retailer which withdrew from the market due its loss-generating business).
Kik wants to reach 35 units in Romania until 2019.
Kik boasts a chain of more than 3,500 stores in Austria, Czech Republic, Poland, Hungary, Croatia, The Netherlands, Slovenia, Slovakia and Italy, respectively. The retailer also plans to open stores in the towns of Piatra Neamt, Botosani, Sighetu Marmatiei and Braila.
Recently, two new brands in the sector, namely, Kik and Miniso, said they plan to open several dozen units each.