The fully Romanian-owned company is planning to open new locations in the country and preparing for expansion to markets in the region.
Kiddo Entertainment currently numbers eight entertainment locations and will add four more this year: Hype Iasi, Kiddo Constanta, Hype Craiova and Hype Brasov. The group’s strategy includes expansion to the Militari area of Bucharest, Rivus Mall Cluj, as well as to Oradea, Timisoara and other strategic cities in 2026.
“We are seeing a significant increase in interest in the latest generation indoor entertainment, which combines active experiences with advanced technology. Our strategy targets both consolidating our position in Romania and expansion to other markets with a diversified portfolio of innovative concepts,” says Cristina Alexandru Sucu, co-founder.
Kiddo Entertainment Group uses two main concepts: Kiddo Play Academy for children below 10 years of age, with 1,000 to 1,500 square meter centers combining traditional play with educational interactive elements and Hype Arena, a format that operates on areas of 2,000 to 3,500 square meters, with sports activities, interactive technology and competitive challenges that targets families, children over the age of 7, teenagers and young adults.
Kiddo Entertainment Group posted EUR10 milion revenue in 2024.
(English version by Loredana Fratila-Cristescu)