“From musical instrument replicas to board games and drones, inspirational toys and toys inspired by the entertainment industry, the toy market has diversified its range and sales of manufacturers grew significantly,” analysts noted.
Retail is the main driver of growth on the toy market, accounting for 78% of the industry’s turnover.
The leading player in 2018 was Cypriot retailer Jumbo, which consolidated its leading market position in 2017 with a turnover of RON400 million (54.2% of the market total), after annual growth of nearly 50%.
Jumbo was followed by Noriel (Intertoy Zone SRL) with a turnover of RON180 million in 2017, Lydialand Com SRL, Brick Depot – Lego distributor on the local market (RON17.3 million; +2.3%), and J&M SRL (RON16.4 million; +2.2%).
The top five companies generated nearly 90% of total market turnover.
Overall, the number of companies on the toy market dropped 3% in 2017 compared with 2016, and 42% of companies in the sector are manufacturers.
The number of employees in the industry grew 18% compared with 2016 and by more than 91% compared with 2013, to nearly 4,000 employees in 2017, analysts noted.