„The market has matured and grown constantly over the last years, strengthening faster between 2015 and 2018. This clearly reflects in the 750% increase in the net result of the last five years, to over RON523 million in 2017”, according to KeysFin analysts.
The report also shows the ranking of top ten companies on Romania’ soft drinks market is led by Coca-Cola HBC Romania SRL. The company’s turnover grew from RON1.83 billion in 2014 to RON2.21 billion in 2017, accounting for over 37% of the market.
Quadrant Amroq Beverages SRL, held by PepsiCo, comes next with sales of RON854.8 million in 2017, up 12.6% versus 2016, reaching a 14% market share.
The ranking also lists Romaqua Group SA, with sales of RON725.1 million and a 12% market share, getting close to Quadrant Amroq Beverages SRL, as well as La Festa International SRL, European Drinks SA, La Fantana SRL, Carpathian Springs SA, Rio Bucovina SRL, Perla Harghitei SA and Alconor Company SRL, with combined sales of over RON1.4 billion in 2017.
The report the market is concentrated, with the top ten players of the 526 operating on the market accounting for 87% of the market’s overall turnover. The top three firms hold a combined market share of 64%.
Data centralized by KeysFin also show 72% of the local soft drinks market is held by foreign investors, with Dutch (51%), Polish (8.2%) and Swedish (4.6%) being in the lead.