This year’s first new store is due to be opened in spring, in Constanta (southeastern Romania)- the second Kaufland hypermarket in the city.
Kaufland Romania previously said the average investment in a hypermarket ranges between EUR6 million and EUR9 million, which means this year’s expansion plans may engulf EUR81 million.
In 2014, the company reached a 102-hypermarket chain after opening 13 new units, of which four in Bucharest, two in Oradea and one in each of the following towns: Arad, Bacau, Targu Mures, Targoviste, Vatra Dornei, Gherla and Slatina.
Kaufland is the largest retailer in Romania by sales, followed by Metro Cash&Carry, Auchan and Carrefour. The retailer opened its first store in Romania in 2005. It is part of German retail group Lidl & Schwartz, which also operates Lidl stores in Romania. The retailer has so far created over 12,700 new jobs in Romania.
In 2013, Kaufland Romania’s net profit rose over 20% to RON331 million (EUR75 million), while its turnover grew 13% to RON7.26 billion (EUR1.64 billion).