The retailer plans to open a new store in Bucharest, on August 7, and to end 2014 with a 100-store network locally.
Kaufland has opened three new hypermarkets since the beginning of 2014, in Targu Mures, Oradea and Targoviste.
Kaufland Romania opened eight stores in 2013, in Pascani, Radauti, Falticeni, Galati, Ploiesti, Petrosani, Bucuresti Militari and Bucuresti Pantelimon. Kaufland invested between EUR48 million and EUR72 million in new hypermarkets in 2013, considering that the average investment in a hypermarket ranges between EUR6 million and EUR9 million.
The retailer said it will continue its expansion at the same rate in 2014, as it plans to open new stores both in Bucharest and countrywide. Kaufland mulls opening stores in Slatina and Vatra Dornei as well this year. The retailer has so far created over 12,000 new jobs in Romania.
Kaufland is the largest retailer in Romania by sales, followed by Metro Cash&Carry, Auchan and Carrefour. The retailer opened its first store in Romania in 2005. It is part of German retail group Lidl & Schwartz, which also operates Lidl stores in Romania.