The new hypermarket will be the second Kaufland hypermarket in the city.
This year, the company plans to open nine hypermarkets in Constanta, Bacau, Braila, Arad, Bucharest, Timisoara, Sibiu and Ramnicu Valcea.
Kaufland Romania previously said the average investment in a hypermarket ranges between EUR6 million and EUR9 million, which means this year’s expansion plans may engulf EUR80 million.
In 2014, the company reached a 102-hypermarket chain after opening 13 new units, of which four in Bucharest, two in Oradea and one in each of the following towns: Arad, Bacau, Targu Mures, Targoviste, Vatra Dornei, Gherla and Slatina.
Kaufland is the largest retailer in Romania by sales, followed by Metro Cash&Carry, Auchan and Carrefour. The retailer opened its first store in Romania in 2005. It is part of German retail group Lidl & Schwartz, which also operates Lidl stores in Romania. The retailer has so far created over 12,700 new jobs in Romania.
In 2013, Kaufland Romania’s net profit rose over 20% to RON331 million (EUR75 million), while its turnover grew 13% to RON7.26 billion (EUR1.64 billion).