Since the beginning of 2019, the retailer has opened four stores, of at least ten hypermarket openings announced, according to ZF data.
The retailer said the store in Focsani is based on a new format, namely, a 3,000-square meter store, with no retail gallery.
By comparison, the store in Constanta has a sales area of 3,900 sqm and includes a retail gallery with Food Court, comprising a restaurant, a sweet shop, a pastry shop and a pharmacy. The store in Focsani is the second in the city, and the one in Constanta is the third in the city.
Kaufland entered the Romanian market in 2005 and it has been expanding annually, by 3-4 units or even 13-14 units.
Kaufland Romania reported a turnover of RON5.1 billion in the first half of 2018 (January – June 2018), up 9% compared to the level reported in the first half of 2017, according to ZF calculations based on public data. The growth rate also maintained in the second half of 2018, according to ZF sources, taking the retailer’s turnover towards RON11 billion.