The retailer said it would open eight stores in 2014, of which four in Bucharest.
Kaufland Romania opened eight stores in 2013, in Pascani, Radauti, Falticeni, Galati, Ploiesti, Petrosani, Bucuresti Militari and Bucuresti Pantelimon. Kaufland invested between EUR48 million and EUR72 million in new hypermarkets in 2013, given that the average investment in a hypermarket is between EUR6 million and EUR9 million.
The retailer has so far created over 12,000 new jobs in Romania.
Kaufland is the largest retailer in Romania by sales, followed by Metro Cash&Carry and Carrefour. The retailer opened its first store in Romania in 2005. It is part of German retail group Lidl & Schwartz, which also operates Lidl stores in Romania.