Kaufland concluded a partnership with the agricultural cooperative called ’’My country”, whereby it undertakes to take over the entire amount of pork that can be delivered by the 100 members of the cooperative. Through this program and with the help of other Romanian suppliers, Kaufland is hoping that until the spring of 2018, the entire amount of pork in its stores in Romania will come from Romanian farms.
Kaufand registered a turnover of RON4.7 billion in the first half of 2017, down 2% from RON4.8 billion in the year-earlier period. The decline in the first six months comes in a period in which Kaufland has extended less. For instance, in 2016, the retailer opened only five stores, which is a minimum level since its entry into the local market.
Company officials previously said the expansion pace will be accelerated again in 2017, but, in the first half of year the retailer opened three units, reaching a total 115 hypermarkets.