The store has a total useful area of approximately 5,000 square meters and a sales area of approximately 2,800 sqm. The new store creates 70 new jobs.
Kaufland posted a 7.2% net profit margin in 2018, one of the highest in grocery retail, ZF has found, and also its best in Romania since its arrival in 2005. It had previously overshot the 7% mark in 2015.
Kaufland remained the leader of the local retail for the sixth year in a row after its sales rose 8% to RON10.8 billion (EUR2.27 billion). The net profit went up, too, even at a faster rate than the sales, by more than 17%, according to ZF’s calculations, to almost RON800 million.
The low-price hypermarket chain Kaufland saw its sales up nearly 8% in 2018, a year when consumer spending rose by 5% and the retailer inaugurated four new stores, the slowest expansion pace so far. Kaufland arrived in Romania in 2005 and has since expanded every year at a rate of 4 to 13 stores a year, which kept the sales growing even when consumer spending was losing steam.
Over the last years, the retailer’s business growth has also been sustained by a good evolution of consumption.
Kaufland targets ten store openings per year between 2019 and 2022, considering that it had already bought the necessary lands.