The new store takes up 4,500 square meters, 2,500 square meters of which the retail area, and is one of the smallest in the local Kaufland network.
The low-price hypermarkets of Kaufland take up 2,200 square meters (a format implemented in Gherla and Vatra Dornei) to 5,500 square meters (Bucharest). The average is somewhere around 3,600 square meters, but it might go down as the retailer is looking to rent space. For instance, the store in Cluj-Napoca that operates in a real estate complex takes up about 2,400 square meters.
The above-mentioned store is the first to operate in a rented space, and the store in Sibiu is the second. Kaufland chose to go with the Promenada mall developed by NEPI-Rockcastle in Sibiu. The developer had previously worked with other retail anchors, and has Carrefour as tenant in a number of its malls.
Kaufland changed its strategy and decided to go with rented locations, as well, because of demand from consumers who seek stores as close to their office or home as possible.
(English version by Loredana Fratila-Cristescu)