The retailer is testing this store format in Romania as it decided to slash investment expenses. So far, Kaufland has opened stores with areas ranging between 2,500 and 5,500 square meters in Romania. The largest units are in Bucharest.
A Kaufland store cost EUR7-10 million, including land prices. For the new 2,000-sqm units, investments will be half that amount.
(English version by Catalina Apostoiu)