“It was a year when we acted, not just reacted, even though we continued to face macroeconomic challenges. We remained dedicated to the goals and plans set for this year (…) The calendar 2023 meant continuation of investments in Romania through store openings, consolidation of the local partner network, involvement in social, environmental and national sport support projects.”
The retailer has more than 2,600 Romanian partners out of the 3,300 partners it is working with. The partners include both suppliers of goods and providers of services (such as security and cleaning).
Kaufland chose to expand fast this year, at the same rate as in 2022 and one of the fastest since arrival in Romania in 2005.
The low-price hypermarket chain now numbers 173 stores. It will open at least ten new stores next year, considering it set 200 hypermarkets as its target for Romania by 2025.
(English version by Loredana Fratila-Cristescu)