Two of the planned hypermarkets are in Bucharest.
“Kaufland Romania will continue expansion plans in Romania, according to the already existing strategy (…). We plan to open three new stores by June, as well as reopen the pop-up, seasonal store in tent,” Kaufland officials say.
The retailer said it would invest some EUR300 milion in Romania in 2020, and the money would mostly go to buying land, upgrading existing stores, new technologies, expansion and construction. This is the highest budget it has ever earmarked for this market, ZF has found. It was initially planning to inaugurate ten new stores in the financial 2020 (March 1, 2020 – February 28, 2021) but that was before the pandemic.
The retailer is considering the fact that these plans made months ago may change depending on how the current situation gores, its officials said without providing further details.
The areas targeted for expansion are both small cities and Bucharest, which accounts for 10% of the group’s network.
(English version by Loredana Fratila-Cristescu)