In 2013, the company, which is owned by Austrian Meinl family, posted revenue of 173.5 million lei (around EUR39 million), up around 16% from 2012.
“Rom leads in the bar category, with over 30 million pieces sold last year, outrunning the world’s leader, Snickers, by market share and purchasing acts,” said the representatives of the company owning a production unit in Bucharest.
Rom, with a 50-year history, is one of the most important brands in Kandia Dulce’s portfolio and brings the company receipts of above EUR6.5 million, according to ZF calculations.
The company’s Bucharest production unit is one of the two largest chocolate plants still operating in Romania, on a market flooded by imports.
Fagaras, a brand with a history of several tens of years, in 2013 posted sales of above 13 million pieces, being the third best-selling chocolate bar in Romania.
The bar category is the second largest on the chocolate market, registering a volume of 11.5 million kg in retail annually, with a value of around RON420 million (EUR100 million) in 2013, according to Euromonitor data. Chocolate bars account for almost 40% in chocolate product volumes sold in retail, according to Euromonitor.
Another established brand in Romania is Magura mini-cookie, which ended 2013 with 34 million sold pieces, according to Kandia Dulce information. Magura is the best-selling mini-cookie in Romania.
Last year, retail chocolate sales reached 29.5 million kg, with a value of EUR240 million.
(English version by Catalina Apostoiu)