Melesh has taken over the position held for two years by Mihai Georgescu who had been running Kandia Dulce since September 2013.
Some of the positions recently filled by Melesh include that of vice-president of the Coffee and Cocoa Beverages Division in Eastern Europe, Middle East and Africa, Kandia Dulce said in a statement.
Kandia Dulce is the largest producer of chocolate in Romania. Its current product portfolio includes the brands Rom, Magura, Kandia, Primola, Laura, Sugus and Silvana. The company is focused both on the Romanian market and on external markets where large communities of Romanians live.
In 2014, the company reported a turnover of RON184 million, compared to RON173.5 million in 2013, and its loss narrowed to RON4.6 million, from a negative result of RON13.85 million a year before.
Kraft Foods Romania, which sells coffee, chocolate, and biscuits, changed its name to Mondelez Romania as of April 25, 2013, part of its parent group’s global strategy. On October 1, 2012, Kraft Foods split into two publicly-listed top companies: a global snacks company and a grocery business in North America, the latter of which has retained the name Kraft Foods Group.