“We conducted a comprehensive analysis and decided to expand again in Romania,” Hartmut Jenner, CEO and Chairman of the Board of Directors of the Kärcher Group, told ZF in an interview.

The group chose Timisoara because there were several businesses there with a similar profile. Some of them dropped operations, and Kärcher decided to take them over. It will also take on their employees and has already begun the recruitment process, the official added.

He has been with the Kärcher Group for 25 years, holding executive management positions.

Kärcher also has Global Business Service centers in India, Germany, and Mexico.

The group has invested EUR115 million in local production in a site with three factories in Arges County. Kärcher opened its first factory in Romania in 2016, following a EUR20 million investment.

(English version by Loredana Fratila-Cristescu)