In Alba County, JYSK is already present with stores in Alba Iulia and Sebeș. In February 2022, the Scandinavian company will open five new stores, with plans to open at least 15 stores per year and to gradually remodel the stores opened before 2018.
“For JYSK, this month is a rich one in openings; after having inaugurated the store in Campina, we are now opening in Aiud and then, at the end of the month, we have scheduled three openings on the same day,” said Iraida Paiuc, sales and marketing manager of JYSK Romania and Bulgaria, in a press release.
JYSK opened its first store in Romania in 2007, in Oradea, as a franchise. The fast-paced expansion process, however, began in 2014, after the franchise was taken over by JYSK Nordic. Initially, the Scandinavian retailer’s goal was to reach 100 stores in the country.
It continued the expansion process even during the pandemic period and in 2021 it opened 15 new stores, overshooting the 100-store mark in Romania. The company plans to expand the network by at least 15 stores every year, and in parallel will remodel all stores opened before 2018.
JYSK posted RON793.6 million revenue in the financial 2021 ended August 31, up 30%, as well as pre-tax profit (EBIT) of RON148.8 million, 82% above the previous year’s level.
(English version by Loredana Fratila-Cristescu)