Alexandru Bratu, country manager for JYSK Romania and Bulgaria, said the Swedish retailer targets an increase in sales for the 2013/2014 financial year, as the slight economic growth trend seems to continue. He added, however, that consumers’ confidence is still low in most countries where JYSK operates and macroeconomic indicators are highly unlikely to see a significant improvement.
Bratu also said that JYSK Romania’s sales saw a slight increase in 2013, but he declined to provide further details. According to Finance Ministry data, JYSK Romania reported sales of RON65.5 million in 2011 (financial data for 2012 were not released).
JYSK Group entered the Romanian market in 2007, through franchised stores. In March 2013, the retailer became owner of the stores in Romania and Bulgaria. The operations for the two countries are run from its headquarters in Bucharest.
JYSK currently has 14 stores in Romania and three in Bulgaria.
The Swedish retailer unveiled moderate forecasts regarding the evolution of the Romanian furniture market.
JYSK Group, founded and controlled by businessman Lars Larsen, has over 2,100 stores and 18,500 employees in 35 countries. The group registered sales of EUR2.52 billion in the 2012/ 2013 financial year.