The JYSK Sovata store has an area of 1,300 square meters. JYSK has been present in Mures County since 2007, when it opened the store in Targu Mures, the fourth in Romania at that time.
“We continue to invest in physical stores and we keep the target of 15 new stores per year,” said Iraida Paiuc, Sales and Marketing Manager of JYSK Romania and Bulgaria, in a press release.
JYSK opened its first store in Romania in Oradea in 2007, under a franchise system. However, the fast-paced expansion process started in 2014, after the franchise was taken over by JYSK Nordic. Initially, the Scandinavian company’s goal was to reach 100 stores in the country.
JYSK posted RON793.6 million sales in the financial 2021 ended August 31, 30% higher year-on-year and earnings before interests and taxes of RON148.8 million, 82% higher than in the previous year.
(English version by Loredana Fratila-Cristescu)