”JYSK’s goal is to reach 200 stores in Romania. We are looking for space both in cities where we are not yet present and in cities where we already have stores, but there is potential for more JYSK stores,” Iraida Paiuc, Sales and Marketing Manager JYSK Romania and Bulgaria, said in a press release.
“We are in Campulung Muscel for the first time (…) We believe that proximity is important for customers, that’s why our strategy is to open as many physical stores as possible, to be closer to consumers.”
JYSK plans at least 15 new stores in 2023 and the modernization of at least 13 older stores. The first store to be remodeled this year was JYSK Brasov Coresi, which reopened on February 9, 2023. By August 2023, JYSK plans to have remodeled 12 more stores, according to information previously provided by the company.
(English version by Loredana Fratila-Cristescu)