“After five years since JYSK opened its first store in Olt County, in Balș, we are now arriving in Slatina. (…) The store is located in the newest and largest shopping center in the city, easily accessible for customers,” said Iraida Paiuc, sales and marketing manager JYSK Romania and Bulgaria, in a press release.
JYSK opened its first store in Romania in Oradea in 2007 under a franchise system. The accelerated expansion process started in 2014, after JYSK Nordic took over the franchise. Initially, the Scandinavian company’s goal was to reach 100 stores in the country.
(English version by Loredana Fratila-Cristescu)