“Our plans of reaching 100 stores in Romania have not changed and for 2015 we expect to have around 15 new JYSK units. So far this year, we’ve opened seven new stores. Another three stores are ready for opening,” said Alex Bratu, JYSK country manager for Romania and Bulgaria.
JYSK currently operates 19 stores and one of the stores set to be opened will be located on Theodor Pallady boulevard of Bucharest. The store will have an area of around 1,000 square meters.
In Romania, the company posted revenue of almost EUR15 million in 2013, according to Finance Ministry data.
The Danish group entered the Romanian market in 2007 through stores in franchise and last year became the owner of the units of Romania and Bulgaria, so that the management of the two countries was brought to a single headquarters in Bucharest.
Just like IKEA and kika, JYSK is interested in developing the partnerships it has with Romanian producers and this spring announced 25% of products sold in its stores come from local suppliers.
(English version by Catalina Apostoiu)