The new store, which was opened on the site of a former Real hypermarket, is the largest store in Romania which sells toys and items for children.
Jumbo also plans to open a store in capital city Bucharest in the upcoming period and to reach a network of 12-18 stores in Romania in the future.
Jumbo reported sales of EUR502 million in the last fiscal year, in Greece, Bulgaria and Cyprus. The company currently has 64 stores, of which 52 units in Greece.
Average sales per store amount to nearly EUR9 million; which means Jumbo might reach sales of EUR18-EUR20 million on the Romanian market starting 2014.